Art Direction
Graphic Design

Client: Sony Music Italia

The cover artwork was born from the need to visually represent, using a metaphor, the title of the album, which literally represents the eleven homes changed by Nelson during his whole life; hence the idea of using 11 different real keys, then associated throughout the project to the 11 songs that compose it. For each song there have been created related sketches and drawings which have been used for both for the booklet and merchandise.

Full project HERE.





Client: Sony Music Italia, Universal Music Italia, Siamo Pluggers


Summary of all the artworks and typography works I made for various artists during the 2021/2023 period,
mostly in collaboration with Enrico Dalla Vecchia.




Client: Sony Music Italia

We started from the idea of translating the title of the album, which literally means “from Earth to Mars”, into a visual that symbolized a journey that would take the band members into space. Each track on the album corresponds to a stop on this unconventional and spacey journey.

Full project HERE.




Client: Siamo Pluggers

T-shirt designs made for Massimo  Pericolo and Big Mama in early 2022.




Client: Courage Production  Milano

Multiple sticker and t-shirt designs made for Courage Production Studio over the years.

Full project HERE.





Client: Edera Studio  Milano

Minimal t-shirt design made for Edera Studio Milano.



Client: Guess

Minimal t-shirt design made for the Guess Content Production Team.


Minimal t-shirt design made for Edera Studio Milano.
Gabriele Bass | Senior Art Director and Graphic Designer
Varese | Milano

centoyenstudio@gmail.com

Instagram.com/gabrielebass

Instagram.com/centoyen

Linkedin
Behance
My name is Gabriele and I go by the alias of @centoyen online.

I specialize in different kinds of work; from managing advertising campaigns,
to brand identities, to artistic direction for different artists in the music industry.
I’m constantly keeping myself updated on graphic design and social media trends, and finding new methods to express my creativity to keep my mind fresh and busy.

I’m mainly interested in streetwear and fashion, Japanese and Italian pop culture, collectibles, training and sports, and art in all its forms.



Education
2012 - 2016
Politecnico di Milano (MI)
Bachelor Degree in Product Design

2006 - 2012
Liceo Scientifico G. Ferraris (VA)
Scientific High School Degree


Experience and Work May 2025 - November 2025
BAZR s.p.a (MI)
Freelance Art Director and Creative Consultant
Clients: Kings League, Lega Serie A, Premiere Padel

August 2023 - Present
Hamsters and Ants Hub
Freelance Graphic Designer
Clients: Boing , Cartoon Network, Cartoonito

July 2022 - April 2023
Rolling Stone It, Alfredo Magazine (MI)
Freelance Art Director + Graphic Designer  

June 2021 - November 2021
Me Next Agency, Machete Gaming
Freelance Art Director + Graphic Designer 

June 2016 - May 2021
We Are Social It (MI)
Art Director
Clients: Juventus FC, adidas Originals, adidas Football,
Netflix It, Spotify It, Barilla, Disney, Google, Timberland, BMW, Mini, Real Time, DMAX, Joby, and more.


Freelance Collaborations




























+ Other Works
Sony Music It
Clients: Dani Faiv, Gianmaria, Emis Killa,
Rizzo, Santi Francesi

Universal Music It
Clients: Margherita Vicario, The Kolors, Vegas Jones

Siamo Pluggers
Clients: Big Mama, Ganzo, Massimo Pericolo

Nigiri Label
Clients: rovere

Alkemy
Clients: Inter FC, Technogym, FC Lugano

Courage Production Milano

Magilla Guerrilla:
Clients: Milan Games Week & Cartoomics

refresh shop + Porrini Moda

This Is Hello
Clients: Amazon Music, AC Milan, Eataly, Zalando

Unseen Bar Milano


Collater.Al | Next // Different | Edera Studio Milano | Epic Music It Me Next Agency | NSS | Sugar Music It | YAM112003 | You First Sports


Personal Skills
SM Content and Management
Presentations and Client proposals | Keynote, Google Docs
Editorial Plans
Logotype Design
Visual Communication and Brand Identity
Print and Packaging Design
Merchandising Design
Layout & Grid Design
Moodboarding and Mockups

Team work, versatility, time management, problem solving


Softwares and Learning
Adobe Photoshop +++++
Adobe Illustrator ++++
Adobe InDesign ++++
Adobe After Effects +++
Adobe Premiere Pro +

Microsoft Word, Powerpoint

*Apple User


LanguagesItalian | Native
English | Fluent



Client: Porrini Moda & Casa

Art and Creative direction, communication strategy and coverage of the newest refresh concept store opening inside of the historical Porrini ‘s building.

Pics by Alessandro Presentazi and Andrea D’Ambrosio.





Client: Rolling Stone Italia & Alfredo Magazine

Staff Meal is a video format created for alfredo, the food magazine powered by Rolling Stone Italia, which aims to unveil curiosities and behind the scenes related to the preparation of their own lunch by the staff of some well-known and particular restaurants (for this first season) in Milan.

Switching from dynamic shots to short interviews with the chefs and the brigade members, we had a taste of the staff meals at JOIA, Motelombroso, Ristorante Berton and Remulass.

Full credits and project HERE.




Client: Rolling Stone Italia & Alfredo Magazine


As well as it’s done for Rolling Stone Italia, alfredo dedicates cover stories and digital covers to some prominent figures from
 the Italian food scene, which we’ve decided to represent and iconify with a pop treatment in line with the identity of the magazine which by definition “eats pop culture”.

Full credits and project HERE.




Client: adidas Italia

Series of illustration made for the official launch of the adidas Ghosted football pack by my talented friend Davide Barco,
who portrayed 4 of the most important Italian adidas football players in different and stilish situations that emphasize their main skills, related to the shoe model of which they were ambassadors of.

Talents: Andrea Belotti, Lorenzo Insigne, Alejandro “Papu” Gómez, Ciro Immobile.




Client: adidas Italia

For the FW2020 launch of the newest adidas ZX sneaker, we’ve created a series of artworks where lettering design and photography are mixed and intertwined together to celebrate the career of the involved brand ambassadors. Marracash, Fabri Fibra and Charlie Charles, three of the Italian rap game most relevant names at the moment, are the faces of the campaign.

The lettering’s softness and harmony recalls the material characteristics of the shoes sole, while the chosen words are specific quotes related to famous tracks of the artists or their attitude and approach to the musical world.

Pics by Alvise Guadagnino, letterign design by Davide Pagliardini and full project HERE.




Client: adidas Italia

Retiring the old Stan Smith models to replace them with the new more sustainable ones, is a clear demonstration of the commitment and responsibility that the brand feels towards the future. The best way to demonstrate a change, is to make it visible, so we decided to show the newest Stan Smith’s green footprint through a very simple concept.

The faces of the campaign pose in a completely white everyday scenario, where green, the color of eco-sustainability and main color of the product’s visual identity, is an absolute protagonist.

Pics by Alvise Guadagnino and full project HERE





Client: adidas Italia


adidas Italia’s launch campaign for the Falcon SS19 Collection.

Directed by Bendofilms, pics by Alvise Guadagnino and full project HERE.





Client: Machete Gaming & Me Next  Agency

Official recap video of all the activities carried out at the Machete Gaming stage in the 2021 edition of the Milan Games Week and Cartoomics, where live performances, moments dedicated to gaming and different talks took place with the partecipation of various guests.

All the live visual communication of the stage has been curated by myself along side with my friend and colleague Enrico Dalla Vecchia.

Talents: Young Miles, Anna, Moonryde, Lazza.

© centoyen 2026